The cereal category has been on a constant innovation journey since consumers first started purchasing breakfast in a box. The category has been a home for healthy whole grain offerings, then sugar-laden kid-friendly options, and now a new era of cereal innovation where cereals offer nutrition and indulgence.
Most cereals are now whole grain, and DakotaMB (Milling & Blending) is a leading supplier of whole grain ingredients specialty milled for cereal applications. We also collaborate with cereal manufactures on gluten-free grain blends and granolas that deliver both flavor and whole grain goodness.